Bankrate Consumer Survey Poll: What's Holding You Back from Homeownership? I Can't Afford a Down Payment and Closing Costs (HOMEOWNERSHIP0102)

Source: Bankrate, LLC  

Release: Bankrate Consumer Polls

Units:  Percent, Not Seasonally Adjusted

Frequency:  Annual, As of March

This series measures the percentage of U.S. adults identifying key barriers preventing them from achieving homeownership. This survey is typically run in early Spring. Current observation as of March 4th, 2025.

Bankrate has been tracking consumer opinion on financial topics since 2011. Surveys were initially conducted by Princeton Survey Research Associates International (PSRAI), later by YouGov Plc. and SSRS. Data are collected via telephone (landline/cell) and web surveys, with demographic weighting to ensure representativeness. Margins of error generally range between 2–4 percentage points. Polling Dates:
April 21, 2021 – April 23, 2021
March 02, 2022 – March 04, 2022
March 22, 2023 – March 24, 2023
March 06, 2024 – March 08, 2024
March 04, 2025 – March 06, 2025
Copyright Bankrate, LLC. Bankrate Barriers to Homeownership