Bankrate Consumer Survey Poll: How Do You Prefer to Invest Your Money? Cash Investments Such as Savings Accounts, CDs (MONEYTOINVEST0104)

Source: Bankrate, LLC  

Release: Bankrate Consumer Polls

Units:  Percent, Not Seasonally Adjusted

Frequency:  Annual, As of January

This series shows the percentage of U.S. adults choosing their preferred method to invest money they would not need for more than 10 years. This survey was polled in the summer until the most recent iteration. Current observation as of January 17th, 2025.

Bankrate has been tracking consumer opinion on financial topics since 2011. Surveys were initially conducted by Princeton Survey Research Associates International (PSRAI), later by YouGov Plc. and SSRS. Data are collected via telephone (landline/cell) and web surveys, with demographic weighting to ensure representativeness. Margins of error generally range between 2–4 percentage points. Polling Dates:
July 03, 2013 – July 07, 2013
July 02, 2014 – July 06, 2014
July 09, 2015 – July 12, 2015
July 07, 2016 – July 10, 2016
July 06, 2017 – July 09, 2017
July 06, 2018 – July 06, 2018
June 26, 2019 – June 30, 2019
June 29, 2020 – July 05, 2020
May 25, 2021 – May 30, 2021
June 17, 2022 – June 20, 2022
Did not poll in 2023
Did not poll in 2024
January 17, 2025 – January 19, 2025
Copyright Bankrate, LLC. Bankrate Preferred investment for longer than 10 years