Release: NBER Macrohistory Database
Series Is Presented Here As Four Variables--(1)--Seasonally Adjusted, 1914-1943 (2)--Seasonally Adjusted, 1943-1946 (3)--Seasonally Adjusted, 1944-1953 (4)--Seasonally Adjusted, 1953-1958. A New Index Begins In 1944 Which Is Based On Expenditures For Advertising, While The Index Through 1946 Was Based On Linage. Business Papers And Television Were Added January And February 1949, Respectively (See Scb, Statistical Supplement, 1953, P. 211). The Primary Source Of These Data Is"Printers' Ink." Source: 1947-1953 Statistical Supplements To The Survey Of Current Business, And Monthly Issues Beginning In 1953.
This NBER data series m06058c appears on the NBER website in Chapter 6 at http://www.nber.org/databases/macrohistory/contents/chapter06.html.
NBER Indicator: m06058c
National Bureau of Economic Research, Index of Total Advertising for United States [M0658CUSM343SNBR], retrieved from FRED, Federal Reserve Bank of St. Louis; https://fred.stlouisfed.org/series/M0658CUSM343SNBR, October 21, 2019.